Social Media Optimization (SMO)
SMO is a set of tools and methods of attracting players to your online casino by promoting and publishing the content of your casino website through social media resources. SMO is one of the two most popular ways of website promotion and optimizing (the second one is SEO).
Social Media Optimization can be categorized by the following way:
- Self-promotion. This method presupposes featuring and promotion content and events of your online casino or poker room, including; RSS feeds, social news, sharing buttons, user rating and polling tools, incorporating third party community functionality, for example images and videos.
- Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO) is not limited to marketing and brand building. Increasingly smart online casino businesses are integrating social media participation as part of their knowledge management strategy (i.e. service development, brand building, players satisfaction and relations, business development and more).